NOVIS - 2014
NOVIS designer and New York native, Jordana Warmflash embraced fashion at a young age; taking weekend classes at FIT during high school and then matriculating with a Bachelor of Fine Arts degree in Fashion Design from Washington University in St. Louis. Jordana solidified her academic design experience by building a career and working with established designers including Zac Posen, Peter Som, Alice + Olivia, and Jay Godfrey. In 2012, she launched her own womenswear label NOVIS, combining a mix of uptown elegance meets downtown quirkiness resulting in a whimsically sophisticated collection.
NOVIS is an homage to Jordana's grandmother’s maiden name; the collection is inspired by a refined and courageous woman who, like her grandmother, is confident in her own eccentricities. Jordana employs a thoughtful mix of re-interpreted vintage prints, vibrant colors, and textural materials to offer a collection of dresses and separates that are timeless, feminine and playful. NOVIS’ aesthetic hints at a subtle nod to the 1960’s, while the silhouettes and design construction elements highlight Jordana’s passion for architecture. A keen eye for delicate detailing and a great appreciation for precise tailoring and quality construction are clearly evident in the garments she produces. Jordana creates impeccably tailored dresses for the confident woman who appreciates artful dressing, but never takes herself too seriously.
NOVIS exudes Jordana’s sense of whimsy and irreverent approach to elegance, presenting a collection that celebrates a playful individuality balanced with tailored silhouettes and luxurious textures. NOVIS is currently available at Satine in LA, Studio Sebastian in Dallas, American Two Shot in NY, and United Arrows in Japan.