Proenza Schouler - 2003
Fashion label Proenza Schouler began as a senior project at Parson's School of Design, where Jack McCollough and Lazaro Hernandez met in 1998 as fashion design students. Upon graduation, the two designers found success independently and later joined forces to launch Proenza Schouler in 2001. Since then, Proenza Schouler has risen to "It" status with editorial features in Vogue, W Magazine and The New York Times.
The design duo has created looks for A-list fashionistas, including Demi Moore, Kate Bosworth and Maggie Gyllenhall, who wore a Proenza Schouler gown to the 2007 Academy Awards. Following their EDFF win, Proenza Schouler received top honors from the Council of Fashion Designers of America, including the Swarovski Perry Ellis Award for Ready-to-Wear and the Womenswear Designer of the Year Award.
In 2006, the pair partnered with mass retailer Target to design a limited edition collection for the "Go International" program, featuring stylish everyday clothes and accessories. In 2008, Proenza Schouler announced a partnership with Giuseppi Zanotti to produce a collection of women's shoes.