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Fashion Foundation

Thakoon - 2005


Thakoon Panichgul developed his fashion sensibility through a variety of roles in the industry. Armed with a business marketing degree from Boston University, Panichgul began his career at J. Crew and later worked at Harper's Bazaar, where he spent four years writing and editing fashion news and trends. While at the magazine, Panichgul enrolled in night and weekend classes at Parsons School of Design. It wasn't long before his side project evolved into a full collection.

When Panichgul debuted his Spring 2005 collection under the label Thakoon, he was widely lauded as one of New York's most promising young talents. His designs blend the classic feminine aesthetic with a youthful, sporty look. The result is clothing that projects poised elegance with an underlying hint of playful wit.

"I call it delicate wearability," the designer explains. "It is taking something precious away from what is inherently precious."

Since his Ecco Domani Fashion Foundation win, Panichgul has quickly risen to "It" status among the fashion press, top stylists and Hollywood stars, including Rachel Bilson, Demi Moore and Sarah Jessica Parker. In 2007, he was nominated for a Council of Fashion Designers of America (CFDA) Swarovski Award for Womenswear and was also a runner-up for the Vogue/CFDA Fashion Fund Initiative.

In 2007, Panichgul - along with fellow Ecco Domani Fashion Foundation winners Doo Ri and Rodarte - partnered with the Gap for the retailer's Gap Design Editions program, recreating the classic white shirt with a limited edition design. Later that same year, Panichgul was tapped by Hogan, the Italian accessories and fashion label, to work on a special collaborative project.

Learn more about Thakoon's success story.

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