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Alexander Wang
Designer Alexander Wang was born and raised in San Francisco. At the age of 18, he moved to New York City where he attended Parsons Design School and partook in a variety of internships including Marc Jacobs, Derek Lam and Vogue. By his sophomore year, Wang was already designing the first collection of his label Alexander Wang. Now at 23, in his third year, designer Alexander Wang challenges the conventional rules of luxury by bridging the gap between street wear and designer. He seeks to bring the functionality and ease of wearing a tee shirt and jeans into all aspects of this confident and unique woman's world – even when she's dressing for work or evening. Alexander emanates this concept in his collections by turning the basics upside down, and casually surrenders to new levels of sophistication. As Alexander sees it, "Anyone can get all dolled up and glamorous, but it is how people dress on their ‘off days' that are most inspiring, where a woman's true beauty and style are bestowed."

Elise Øverland
Designer Elise Øverland started designing at an early age. Growing up in Norway, surrounded by wild Scandinavian mountains, she was instinctively drawn to raw materials, silks and leathers with substance and power.

She studied business at University of San Francisco followed by a BFA in fashion design at Parsons School of Design in New York. With her distinctive aesthetic and functional clothes, she became a highly sought-after designer for one-of-a-kind, rock-n-roll stage pieces for several top rock bands.

In 2006, she decided to take her business and her designs in a different, more feminine direction, refining them for production within her own eponymous line in New York and has since expanded to a wider audience. Elise designs with herself and her friends in mind, their lifestyle being the true inspiration of the collection.

Lyell
Emma Fletcher, an Australian native, started her first clothing line almost on a whim. Called Holmes & Lyell, the line initially offered what she knew best, swimwear. With no prior fashion experience, she was able to pickup the trade as she went along, selling to New York standard stores. After several years, Emma took a brief break, and then made the decision to open the Lyell boutique. The boutique was originally conceived as first a vintage clothing store and second as a forum for Emma's designs. Through the nearly four years that the boutique has been open, Lyell has been able to develop, experiment, and grow into the brand that it is.

The brand of glamour, which inspires Emma Fletcher and informs the clothing she designs for her label, Lyell, casts its spell through simplicity, femininity, and timelessness. Ultra-feminine details like pleats and pin-tucks add interest and a sense of fun to otherwise everyday blouses and pencil skirts. Her vintage-inspired silk dresses and beautifully tailored pea-coats are also sure to be favorites of aspiring red-carpet regulars.

Réyes
Designer José Ramón Reyes was born and raised in the Dominican Republic. He moved to New York City in 1994 to attend Parsons School of Design's Fashion Marketing program.

While attending Parsons, José Ramón interned with the premiere marketing company Onward Kashiyama overseeing press for the Helmut Lang collection. He then landed an internship position at Chanel in the Marketing and press office for the ready-to-wear line.

Upon graduation, José Ramón signed on with Richard Tyler as his Public Relations Manager. In his new position he was responsible for publicity and events for both of Tyler's ready-to-wear collections and the accessories line. During his time at Tyler, José Ramón worked closely with the design team, exposing him to the designer's exquisite workmanship,design and use of luxurious fabrications. This incredible experience inspired José Ramón to design his own line.

In February 2005, he launched his own women's knitwear collection called "Réyes" for the Fall 2005 season. His collection introduced a focused range of luxury jersey separates, combining classic styles with fine fabrics and tailoring techniques.

In September 2005, Réyes expanded into a complete women's ready-to-wear collection for the Spring-Summer 2006 season. " The line has a playful feminine spirit with a boyish sporty edge that verges into an effortless mix of sophistication and "I don't Care" élan "

Future plans for Réyes include a women's accessory line and a menswear collection.